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Our Story

Our Story


When you reach into your closet, there should be something there that reflects who you are and how you feel. There should be something that you can put on in the morning and confidently yet comfortably wear all day long. When you are home, there should be something around you that expresses who you are and makes it feel like home. There should be something that always feels comfortable yet is timeless and elegant every day. This embodies what we at Suprint have to offer you.

  • We create versatile, stylish, and comfortable clothing that you can wear during every activity, every adventure, every day.
  • We create timeless and comfortable home furnishings and accessories that make your house feel like a home.

How do we know? Because we base our designs on your experiences and your feedback. We use our knowledge to make clothes and home accessories that look good and play hard. We like to focus on the details and aren’t afraid to go bold. We love to combine modern styles with timeless arts, ever mindful of where and how our creations are made. We always ensure that our customers maintain their unique sense of style without sacrificing comfort.

Our Roots


Suprint was started in 1979 in Jaipur, Rajasthan – the land of Maharajas and timeless textile crafts famous the world over. Started as a small retail outlet in a hotel and expanding to other retail outlets, our success in our vision gave us the impetus to open our own manufacturing units. With an aim to make affordable but unique home furnishings for the export market using the textile arts and crafts of Rajasthan, we have since diversified into women’s clothing for the domestic market. Using the scale and experience that the export and domestic market has given us, we have, since 2014, expanded into Indian retail with our own brand and stores to come closer to our final customers.

We’re a lot bigger than we used to be, but we continue to follow our core beliefs of value, comfort and tradition. Our commitment to traditions, community, and doing right still inspires and pushes us to find innovative ways to do good things in a good way. No detail is too small when it comes to running our business in a responsible way.

We are one of the few brands of clothing and home accessories who design, print, manufacture and market their products in-house. All that we make and sell is designed in-house by our team of young and creative designers to give our customers the latest. We design our own prints and our textiles are dyed and printed in-house by skilled craftsmen, be it by hand or machines. Every garment and home accessory is designed, embellished, cut, sewn and finished in our own facilities with quality checks in every step to give you the very best. By doing everything in-house, we can ensure that our customers get the very best and the very latest in fashion and for their homes without compromises anywhere.

Keeping up with the times, our processes have become upgraded with the latest in technology but that hasn’t meant letting the traditional crafts die. Our products still utilize the centuries old traditional arts of dyeing, printing and embellishing by hand. Hand tie-dye, hand block prints, hand embroidery still form a large part of our collections, balanced with the modern demands of machine prints and embellishments. We always strive to keeping the traditional arts alive and promoting the artisans of Rajasthan.

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